Klaviyo

Klaviyo is an intelligent marketing automation platform that helps businesses grow by turning customer data into highly personalized messaging across email, SMS, and mobile push. It’s built for teams that want to move faster without losing relevance: you can unify data from your store, website, and marketing touchpoints, then activate it in real time to deliver messages that match each customer’s behavior and preferences.

At the center of Klaviyo is a Customer Data Platform (CDP) that consolidates and transforms data into rich customer profiles. This unified view supports advanced segmentation, so you can target shoppers based on what they viewed, purchased, how recently they engaged, predicted future value, and more. From there, you can run one-off campaigns or automate end-to-end journeys with flows—like welcome series, browse abandonment, cart abandonment, post-purchase follow-ups, replenishment reminders, win-back sequences, and VIP programs.

Klaviyo also includes tools to measure what’s working. Reporting and attribution help you connect messages to outcomes, while benchmarks provide context against peers so you can spot performance gaps and opportunities. AI and predictive analytics support smarter decision-making, from forecasting and identifying high-value audiences to improving content and recommending products that fit each customer.

Beyond messaging, Klaviyo can help businesses collect and showcase product reviews to build trust and increase conversion. With integrations and scalable data activation, teams can coordinate consistent experiences across channels, improve retention, and drive more revenue from existing customers—without relying on guesswork.

Klaviyo is an intelligent marketing automation platform designed for faster, more efficient growth. It helps businesses turn all of their customer data into hyper-personalized messages that people want, delivered across channels like email, SMS, and mobile push. It includes a Customer Data Platform (CDP) to unify, transform, and activate data at scale, leveraging AI, predictive analytics, and benchmarks to guide marketing efforts, understand customers, track success, and recommend products.